We give emotions
since time immemorial.
Endless attention
for every detail.
Looking at
the future.
Looking at
the future.
We are one of the most important European players in the tourism sector: in 2024, we totalled a consolidated turnover of around 2 billion euros. For over 75 years, we have been the Italian group synonymous with quality, professionalism and innovation that has accompanied entire generations in their choice of travel and has never stopped growing and imagining the challenges of tomorrow.
COUNTRIES IN THE WORLD WITH GROUP OFFICES
TURNOVER 2024
HOLIDAY ESTIMATES
PER DAY
ANNUAL INVESTMENTS IN TECHNOLOGY
1947 – 1958
In 1947 Alpi Viaggi was founded, a small travel agency in Cuneo specialising in the organisation of tourist services by coach and train. In the years that followed, the company began to manage the first trains and buses for special events, such as the Holy Year in Rome in 1950, the World Cup in Switzerland in 1954 and the Universal Exhibition in Brussels in 1958.
1960 – 1970
Alpitour launches in Italy all-inclusive packages and leisure flights to more exotic destinations such as the Maldives, Mauritius and Madagascar
1980 – 1990
In the 1980s, Alpitour installed modern IBM 38s, connected to 30 video terminals, to manage the multitude of data processed. In 1985, it introduced EasyBook, a new booking platform for travel agencies.
1990 – 2000
Francorosso, Viaggidea and Jumbo Tours are acquired, and Alpitour becomes the first Group in Tour Operating in Italy. The Welcome Travel Group network is created.
2000 – 2016
The hotel and aviation divisions are developed; VOIhotels and Neos are created.
In 2012 a new shareholding structure comes into being: Wise SGR Spa and J. Hirsch & Co acquire the Group from Exor.
Between 2014 and 2016 the Group expands, thanks to new acquisitions: Swantour, Presstour and Sardegna.com.
2017 – 2019
In 2017, Tamburi Investment Partners Spa entered as a new partner, enabling international expansion with offices in France, China, America and Spain.
Thanks to the acquisition of Eden Viaggi in 2018, an Italian maxi-tourism hub is born, accompanied by the entry of BOEING 787-9 DREAMLINER in the Neos fleet.
In 2019, the VRetreats collection is born and 2 new hotels in Taormina are acquired. Neos expands the fleet with 2 additional Boeing 787-9 DREAMLINER
2020-2022
In 2020, the world comes to a standstill due to the Covid-19 pandemic and the Group lends aid by repatriating over 40,000 people and providing aid with 350 humanitarian flights.
Tour Operating is reorganised with the TREVOLUTION project and the inNOVA technology project is launched.
Eden Viaggi and Press&Swan are merged into Alpitour SpA, Alpitour returns to communication in summer 2022 with the TV campaign ‘me in a village never’.
2023 - 2024
The Group's image is renewed, the IT area continues the development of the inNOVA, AI and Revenue Management projects. The development of the Hotel Division, which contributes more than 20% of the Group result, continues.
