In recent years, Alpitour World has been working to build an increasingly structured innovation system, bringing together internal expertise, new technologies, start-ups, universities and industrial partners to imagine the future of travel.
This very journey has led Alpitour World to be included by Corriere della Sera among the Innovation Leaders 2026, ranking 34th overall and first within the tourism sector.

The new Innovation Agents programme has been launched, an annual initiative involving colleagues from different areas to promote a more innovative approach to everyday work. The initiative aims to experiment with new methods, digital tools and ways of collaborating to creatively address the challenges facing the company.

Less than a year after the launch of AInfinity, Alpitour World has been recognised by SMAU 2025 as Italian Excellence – Model of Innovation. This achievement rewards a structured approach based on method, clear objectives and strong involvement of people. In 11 months, almost all objectives have been achieved thanks to the contribution of over 100 colleagues, from Innovation Agents to managers involved in Conversations with Innovation. This recognition confirms innovation as a driver of growth for our group and for the entire tourism sector.

AInfinity brought five Innovation Agents to Future Travel in Barcelona in recognition of their work. Between stands, panels and networking, the event was an important opportunity for discussion and scouting, from which promising solutions such as Trengo, Wingle Pass, Boldest and Altek AI emerged. An experience that enriches our path of innovation.

Alpitour World was a key player at TTG Next in Rimini alongside AInfinity and Innovation Agents, dedicating the day to scouting startups that are transforming tourism. The event also marked the official presentation of AInfinity as a Corporate Innovation unit. Among the most promising solutions were Yookye (experiential tourism), Plutonios (conversational AI), Dilium (immersive AR/VR) and AIkosmo (digital concierges).

AInfinity participated in Slush'D Bolzano 2025 for scouting and networking activities, identifying start-ups with potential for Alpitour World. Among the most relevant were Trainect (well-being), J4Energy (energy efficiency), Dicto AI (reputation AI), Guestnet (guest experience) and Behavix (waste reduction). The event proved useful in broadening the group's innovation radar.

Alpitour participated in a workshop with Accenture dedicated to innovation and GenAI, working with an open innovation approach on use cases for products, services and internal processes. The day, enriched by presentations on innovation trends and frameworks, reinforced the awareness that understanding and embracing change is essential to remaining competitive.

AInfinity participated in VivaTech 2025, where key trends emerged such as creative AI for content, phygital experiences and “quiet tech”, technologies that enhance the experience without being visible. These are useful ideas for travel, especially in terms of personalisation, storytelling and the creation of more immersive and tailor-made experiences.