Alpitour World has always seen innovation as a key element of its development and strategy. Technology has been an essential lever of both business and future perspective throughout the Group’s history and evolution: from the first mainframe introduced in Italy in 1967, through Alpitour Informatica in the 1990s, to the most recent transformation programmes inNOVA and Next[1]GenAI. A wide-ranging approach involving many areas and corporate functions to promote uninterrupted and crosssectional change.