NEWS FROM ALPITOUR WORLD
02/02/2026
THE “ALL THAT’S MISSING IS YOU” CAMPAIGN KICKS OFF
Eden Viaggi launches its new 2026 campaign with the goal of strengthening the brand’s positioning and making the “zero hassle” promise even more distinctive. The first subject on air is Aperitivo, which introduces the payoff “All That’s Missing Is You” and conveys—through simple and direct language—the value of a holiday without complications.
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