Turisanda1924 porta al mudec “la forma del desiderio”

A JOURNEY THROUGH ART AND ARTIFICIAL INTELLIGENCE TO REDISCOVER THE WONDER OF DEPARTURE

TURISANDA1924 BRINGS “THE SHAPE OF DESIRE” TO MUDEC

Yesterday, at Mudec – Museum of Cultures in Milan, the exhibition “The Shape of Desire: Travel Visions Between Past and Future” was inaugurated. The project was conceived by Turisanda1924 as part of the Art Wall series.

The exhibition invites visitors to rediscover the wonder of travel as an experience of dreams and discovery, through images generated by artificial intelligence that transform landscapes into visions suspended between reality and imagination. The initiative draws inspiration from the new covers of Turisanda1924’s catalogs for the December 2025 – December 2026 season, where technology becomes a tool to evoke emotions and the desire for exploration.

“Turisanda1924’s covers show how technology can restore a sense of wonder to travel,” explained Stefano Sogne, Brand Manager Made by Turisanda. “It is an invitation to rediscover the figure of the curious traveler, eager to learn and broaden their inner horizons.”

Long synonymous with sophistication and global knowledge, Turisanda1924 renews its visual language—not to document, but to evoke and inspire.

With The Shape of Desire, Turisanda1924 brings back the most authentic essence of travel: a bridge between cultures and a transformative personal experience, where the desire to depart already becomes a way of being elsewhere.