For Angelo La Riccia, Chief Commercial Officer of VOIhotels and VRetreats, growth in the hotel sector depends on the ability to balance expansion with strategic consistency. Portfolio growth must be driven by the careful selection of opportunities that align with the positioning of each brand, enhancing the uniqueness of destinations while pursuing sustainable growth capable of generating long-term value without compromising the quality of the guest experience.

For Alessandro Seghi, Commercial Director, Tour Operating at Alpitour World, understanding the evolution of demand means interpreting changes in travellers’ needs and behaviours. In an increasingly complex environment, flexibility, simplicity and the ability to provide effective solutions throughout the customer journey are becoming ever more important. Equally essential are close market listening and continuous dialogue with travel agencies, strategic partners in supporting business growth. With this objective in mind, the new edition of Condividere, the Group’s roadshow, will soon get underway, travelling across Italy with a series of events dedicated to direct engagement with the distribution network and the sharing of the Group’s strategies for the coming season.

According to Aldo Sarnataro, Commercial Chief at Neos, the ability to adapt quickly to market changes is a key competitive advantage. In this context, the integration of aviation, tour operating and hospitality continues to be a distinctive strength of the Alpitour World model, enabling the Group to seize new opportunities, navigate complex market conditions and support sustained, long-term growth.