During a press conference held at TTG Travel Experience, Francorosso unveiled two significant developments marking a new phase in the brand’s evolution: the restyling of its historic logo and the launch of DiscovHer, a new women-focused travel collection created in partnership with Donnavventura.

These initiatives reflect the brand’s commitment to innovation while remaining true to its identity. As Pier Ezhaya, General Manager Tour Operating at Alpitour World, explained, “the logo restyling represents the evolution of a journey that embraces the future without losing sight of its roots”, while DiscovHer has been designed “to broaden the brand’s offering in response to the evolution of one of the fastest-growing travel segments, women’s travel, providing experiences built around discovery, sharing and quality”.

Through these two projects, Francorosso reaffirms its ability to combine tradition and innovation, responding to the evolving needs of travellers while remaining faithful to the values that have shaped its history.