“With this campaign, we want to keep innovating the language of organized tourism, focusing on creativity and authenticity. Our goal is to strengthen the relationship with travelers by showcasing Alpitour’s distinctive value through content that surprises and engages, with a fun and lighthearted tone. We have made a significant investment to ensure impactful communication that consolidates the Brand’s leadership and opens new growth opportunities.”
Tommaso Bertini
Chief Corporate & Tour Operating Marketing Officer