Alpitour World, through its Turisanda1924 brand, is supporting “Matisse. The World in a Room”, the major exhibition scheduled to run at MUDEC in Milan from 8 October 2026 to 21 February 2027, produced by 24 ORE Cultura in collaboration with the Musée Matisse in Nice.

The initiative forms part of the partnership between Alpitour World, Turisanda1924 and 24 ORE Cultura, launched in 2025 to promote travel as an experience of learning, discovery and personal growth, whilst fostering dialogue between cultures and an open-minded and informed view of the world.

“Matisse’s legacy is an extraordinary embodiment of a concept of travel that we feel is deeply aligned with the values of Turisanda1924,” comments Tommaso Bertini, Chief Corporate & Tour Operating Marketing Officer at Alpitour World. “Supporting this exhibition means continuing to promote a vision of travel capable of generating knowledge, dialogue and new perspectives on the world.”

Further insights into the project, the exhibition, and the value of travel as a journey of discovery are available in this interview.

As part of its collaboration with MUDEC, Turisanda1924 will also contribute to a series of initiatives dedicated to cultural inclusion, accessibility and education. These include an Open Day with 1,000 free tickets, evening guided tours and educational workshops developed in collaboration with the museum’s scientific and educational team.