Eden Viaggi launches its new 2026 campaign with the goal of strengthening the brand’s positioning and making the “zero hassle” promise even more distinctive.

The first subject on air is Aperitivo, which introduces the payoff “All That’s Missing Is You” and conveys—through simple and direct language—the value of a holiday without complications.

The media plan includes extensive presence on TV, linear TV channels, connected TVs, and streaming platforms — including Netflix and Prime Video — from February 1st to 14th, along with a dedicated commercial promo offering up to €300 off.

The campaign is supported by digital activations on Google, Meta, and vertical partners, as well as audio placements on Radio 105 — featuring the contest “Incredible but Eden” — and on Spotify from February 15th to 28th.