“I’m a Travel Editor working for Alpitour World”: if you asked AlpiGPT who it is, it would probably answer you with these words.

AlpiGPT is the artificial intelligence tool created and managed entirely within the Group: it is a highly- trained chatbot and it can extract from corporate systems all the information – even the most detailed one –needed to provide quick and accurate answers. This skill made it a colleague for the Travel Editing team, who is in charge of supporting booking operators in sales, passing on them all the required information coming from other offices, like Product or Revenue.

“Using it for the first time has been an incredible emotion: behind an artificial intelligence there’s the commitment of a lot of people, different ways of thinking and a lot of collaboration. Trust AlpiGPT: it’s a colleague”: the words used by the Travel Editor Sara Chiarotti recount the birth and the potentiality of this tool. AlpiGPT combines the huge processing capability of AI with the critical thinking, the creativity and the collaborative spirit of experts who personally contributed to the development of the project and who can now use AI to work even more efficiently, quickly, accurately and thus guarantee to customers the highest quality of service.

AlpiGPT represents a fundamental step towards the collaboration between human and artificial intelligence, one of the most ambitious challenges for our Group and for the whole working world.