If it is true that “the only constant in life is change”, for Alpitour World this is not just a truth, but a fundamental need. For us, change tends to infinity: it is a process that has always guided us, not a destination but a continuous journey - to stay on familiar ground - that makes us look farther afield every day, pushing us towards ever more ambitious goals.
We wanted to “secure” this infinite dynamism with a new logo, a solid “corporate narrative” and a Group website collecting all our corporate messages and our future commitments.
The new Group’s direction, oriented to innovation and growth, and its image have been presented on November 24th, 2022, at the IBM Studios in Milan, in front of an audience of 60 journalists during the conference titled “Cambiare declinato all’infinito” (in Italian, “Change declined to infinity”). It’s the celebration of two years when – even though the industry was experiencing an unprecedented crisis – we launched and supported important transformations and strategic actions, which allowed us to reach, for this business year, values similar to those of 2019. Encouraged by this result, we set the goal of reaching a two billion turnover in 2023.
Our farsightedness has rewarded us, as stated by Gabriele Burgio, Chairman and CEO of Alpitour World: «Transformation must be preventive, otherwise the opportunity is lost. It’s important to be fast, motivated and to have clear development objectives, which for us are digital transformation, sustainability and the centrality of people. »
It is precisely in these three areas that investments and corporate projects across the organization have been concentrated: we have invested in our IT area, created training and specialization programmes for employees and strategically worked on digitalization and simplification within the inNOVA project. The corporate responsibility plan, which is already ongoing on a business unit level, will also have a broader scope and will be supported by a Group’s vision: a fundamental support on important challenges, such as the reduction of the carbon footprint and the improvement of energy efficiency.
An entire, new world visually expressed by the new corporate logo, renewed in its font too: the wings of the historic seagull lengthen and create the symbol of infinity.
In a glance, the Group draws strength from its 75-years-history and projects itself into a future focused on care for Planet and people, the heart of the new corporate narrative: “We are the journey we want to see in the world.”
«Now more than ever, we think it’s fundamental to make people understand that Alpitour World is a big company, capable of answering to infinite travel needs and having clear commitments and responsibilities in its travels», Tommaso Bertini Alpitour World Marketing Corporate & Tour Operating Chief.
Thus, Alpitour World is reborn, to be tomorrow's travel leader starting from today.
If it is true that “the only constant in life is change”, for Alpitour World this is not just a truth, but a fundamental need. For us, change tends to infinity: it is a process that has always guided us, not a destination but a continuous journey - to stay on familiar ground - that makes us look farther afield every day, pushing us towards ever more ambitious goals.
We wanted to “secure” this infinite dynamism with a new logo, a solid “corporate narrative” and a Group website collecting all our corporate messages and our future commitments.
The new Group’s direction, oriented to innovation and growth, and its image have been presented on November 24th, 2022, at the IBM Studios in Milan, in front of an audience of 60 journalists during the conference titled “Cambiare declinato all’infinito” (in Italian, “Change declined to infinity”). It’s the celebration of two years when – even though the industry was experiencing an unprecedented crisis – we launched and supported important transformations and strategic actions, which allowed us to reach, for this business year, values similar to those of 2019. Encouraged by this result, we set the goal of reaching a two billion turnover in 2023.
Our farsightedness has rewarded us, as stated by Gabriele Burgio, Chairman and CEO of Alpitour World: «Transformation must be preventive, otherwise the opportunity is lost. It’s important to be fast, motivated and to have clear development objectives, which for us are digital transformation, sustainability and the centrality of people. »
It is precisely in these three areas that investments and corporate projects across the organization have been concentrated: we have invested in our IT area, created training and specialization programmes for employees and strategically worked on digitalization and simplification within the inNOVA project. The corporate responsibility plan, which is already ongoing on a business unit level, will also have a broader scope and will be supported by a Group’s vision: a fundamental support on important challenges, such as the reduction of the carbon footprint and the improvement of energy efficiency.
An entire, new world visually expressed by the new corporate logo, renewed in its font too: the wings of the historic seagull lengthen and create the symbol of infinity.
In a glance, the Group draws strength from its 75-years-history and projects itself into a future focused on care for Planet and people, the heart of the new corporate narrative: “We are the journey we want to see in the world.”
«Now more than ever, we think it’s fundamental to make people understand that Alpitour World is a big company, capable of answering to infinite travel needs and having clear commitments and responsibilities in its travels», Tommaso Bertini Alpitour World Marketing Corporate & Tour Operating Chief.
Thus, Alpitour World is reborn, to be tomorrow's travel leader starting from today.
