The Eden Viaggi Holid-AI campaign won first prize in the Best Use in ADV in Social Media Marketing category at the 25th Interactive Key Awards by Media Key.
The creative concept was designed to demonstrate that artificial intelligence does not always work when it comes to narrating the emotions of a journey that only those who experience it, especially informal, curious and independent travellers.
The award, dedicated to advertising and digital communication, is assigned by a jury of communication experts and media professionals.