Alpitour lancia la nuova campagna "luoghi comuni cercasi"

ON AIR FROM 16 FEBRUARY TO 22 MARCH, THE CAMPAIGN CHALLENGES THE STEREOTYPES OF ORGANISED TOURISM WITH IRONY AND CREATIVITY.

ALPITOUR LAUNCHES THE NEW CAMPAIGN ‘LUOGHI COMUNI CERCASI’ (COMMON PLACES WANTED).

After Eden Viaggi cross-media plan launched in January, the Alpitour brand is back in communication with ‘Luoghi comuni cercasi’, a spot created by TBWA\Italia, produced by Withstand and directed by William9.

Shot in Cuba with over 70 people including actors, crew and staff, the spot highlights the quality and authenticity of Alpitour travel offers.

The protagonist, a ‘cliché seeker’, questions clichés about holiday villages, always receiving the same answer: ‘In Alpitour villages you find everything, except clichés’. The iconic claim ‘See you there!’ reinforces the brand identity.

The spot will be on air from 16 February to 22 March, declined in five subjects - family, relax, food, activities and excursions - on TV, radio, social and digital.

‘We invested significantly in this campaign to overcome obsolete conceptions of organised tourism, using irony and creativity to tell a new way of experiencing holidays,’ says Pier Ezhaya, General Manager Tour Operating Alpitour World.

‘We are very satisfied with the results achieved so far with our communication campaigns. Our main goal remains to increase the Brand Consideration of Alpitour, already a leader in terms of Awareness’, adds Tommaso Bertini, Chief Corporate & Tour Operating Marketing Officer.

Discover the five faces of the commercial and get intrigued by the behind-the-scenes!