The sport season 2023/2024 is at "first shot", as it’s been happening for several years, it sees us taking the field: precisely the basketball field, where Eden Viaggi supports the Victoria Libertas Basket Pesaro. It has been renewed for the next season as well the historical collaboration which sees our brand – born and based in Pesaro – being a supporter of the fellow citizen basketball club.
The collaboration was born from the common link within the hometown and it is also based on shared values: the enhancement of quality leisure time, respectively through travel and sport, but also the desire to keep growing and putting ourselves in the game everyday. Indeed, since its acquisition in the Group in 2018, Eden Viaggi has played a central role in the renewal of the Tour Operating division, to the point of becoming – after the internal reorganisation named Trevolution – the point of reference for the entire category of Seamless, a fast-growing segment whose offer is aimed at a smart audience who want to choose in first person what is essential to them.
Similarly, the world of basketball has also seen its audience grow considerably in recent years: in Italy there are currently about 16,3 millions fans of this sport. The renewal of the sponsorship represents an opportunity of great visibility for Eden Viaggi, not only inside the Palasport, but also in all the live television broadcasts that see and will see the Victoria Libertas as a protagonist, thanks to the logo placed on the official match jersey won by the players, the moviecolor and the sticky logo on the floor of the playing field.
That between Eden Viaggi and Victoria Libertas is not the only sports fellowship involving the Group. 2023 has seen the renewal of the Pala Alpitour naming sponsorship, which will run until 31st October and which will allow the Alpitour brand to link its name to the many events scheduled in the Palasport, such as the ATP Finals, a sporting event that the city of Turin will host for the third year in November.
What lies ahead are therefore months full of sport and adrenaline. Because one thing is for sure: when it comes to emotions, whether on the other side of the world or in front of a spectacular hoop shoot, Alpitour World is there.
The sport season 2023/2024 is at "first shot", as it’s been happening for several years, it sees us taking the field: precisely the basketball field, where Eden Viaggi supports the Victoria Libertas Basket Pesaro. It has been renewed for the next season as well the historical collaboration which sees our brand – born and based in Pesaro – being a supporter of the fellow citizen basketball club.
The collaboration was born from the common link within the hometown and it is also based on shared values: the enhancement of quality leisure time, respectively through travel and sport, but also the desire to keep growing and putting ourselves in the game everyday. Indeed, since its acquisition in the Group in 2018, Eden Viaggi has played a central role in the renewal of the Tour Operating division, to the point of becoming – after the internal reorganisation named Trevolution – the point of reference for the entire category of Seamless, a fast-growing segment whose offer is aimed at a smart audience who want to choose in first person what is essential to them.
Similarly, the world of basketball has also seen its audience grow considerably in recent years: in Italy there are currently about 16,3 millions fans of this sport. The renewal of the sponsorship represents an opportunity of great visibility for Eden Viaggi, not only inside the Palasport, but also in all the live television broadcasts that see and will see the Victoria Libertas as a protagonist, thanks to the logo placed on the official match jersey won by the players, the moviecolor and the sticky logo on the floor of the playing field.
That between Eden Viaggi and Victoria Libertas is not the only sports fellowship involving the Group. 2023 has seen the renewal of the Pala Alpitour naming sponsorship, which will run until 31st October and which will allow the Alpitour brand to link its name to the many events scheduled in the Palasport, such as the ATP Finals, a sporting event that the city of Turin will host for the third year in November.
What lies ahead are therefore months full of sport and adrenaline. Because one thing is for sure: when it comes to emotions, whether on the other side of the world or in front of a spectacular hoop shoot, Alpitour World is there.
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