Alpitour World proudly announces its collaboration with Gregorio Mancino, aka Greg, the well-known artist awarded the title of Cavaliere della Repubblica by President Sergio Mattarella, to promote a new way of interpreting recycling with fun activities for adults and children.

During the summer, in fact, in the Alpiclubs, SeaClubs and Bravo clubs, everyone will be able to take inspiration from the suggestions provided by Greg to give new life to objects that have become apparently useless.

Alpitour World has also asked the eclectic artist to create an original work - entitled ‘Cuore Sincero’ (Sincere Heart) - which will be sent to the most deserving structures within the Gabbiani Verdi project. The official presentation of the first plaque took place at the Bravo Andilana managed by the VOIhotels chain.

Greg's art is famous for the ‘heart with curl’ where the curl represents the world. The artist calls his style ‘Moviment Art’, because - he claims - good words must be followed by good actions to generate virtuous circles. In line with this philosophy, Greg has decided to donate his fee to the Cardiac Children's Association because, to quote him, ‘I draw hearts and they fix them’.