📈 Double-digit growth
The Tour Operating division is performing well, with an expected growth of 10% in passengers and 12-13% in turnover, a sign of the strong demand and the effectiveness of the offer.
🌍 Highlighted destinations
Great return of Egypt, which rebalances flows in the Mediterranean. Growth in Kenya, Tanzania, Madagascar and Japan. On the other hand, travel to the USA is falling, perhaps due to a ‘Trump effect’.
🧳 Evolving travellers
Holidays remain central to personal well-being, but people are increasingly favouring authentic experiences over traditional comfort.
🤝 Organised tourism on the rise
Increasingly chosen for its safety, quality and content, organised tourism confirms itself as a formula capable of offering rich and tailor-made experiences.
A comparison that returned a clear picture of the current dynamics of tourism and the prospects that the sector is preparing to face in the summer season.