Alpitour, our best-known brand, has been chosen as a symbol of Italians' vacations for more than 75 years, and through a selection of historical images that tell this journey of travel emotions, it will be on display from Feb. 14 at "IDENTITALIA - The Iconic Italian Brands." A project promoted by the Ministry of Enterprise and Made in Italy (MIMIT), on the occasion of the 140th anniversary of the Italian Patent and Trademark Office.

Alpitour has been able to remain imprinted in the minds of millions of Italians, growing with them. "Today Alpitour is more alive than ever and also lends its name to the Group, Alpitour World: a legacy we wanted to protect and celebrate, because this Brand has made Italian tourism," said Group President and CEO Gabriele Burgio, accompanied to the exhibition by Group Organization Director Christian Catiello.

The opening is Feb. 13, in the presence of Minister Adolfo Urso, Unioncamere President Andrea Prete and Historical Trademark Association President Massimo Caputi.
From Feb. 14, the exhibition will be open and viewable from all through April 10, 2024 at the Ministry's headquarters at Palazzo Piacentini on Via Veneto, 33 in Rome.