An extraordinary collaboration between Alpitour World and the Egyptian Museum of Turin was born in 2023, on the occasion of the Museum's bicentenary. This project is developed through a four-year strategic plan, with the aim of promoting shared values: innovation, responsibility and inclusion.

Thanks to the contribution of Francorosso, a brand of Alpitour World, numerous projects and activities have been launched to strengthen the link between travel and culture.

This partnership represents a shared journey with a common vision: building bridges between cultures and people, inspiring new ways of discovering and understanding the world.

Because, like culture, travel is an act of openness, exploration and growth.