The Summer Special with Francorosso has just come to an end: every Saturday, from 5 July to 9 August, from 6.30 pm to 10.30 pm (with last admission at 9.30 pm), Francorosso offered free admission to the Egyptian Museum in Turin. This opportunity allowed thousands of visitors to experience culture in a unique setting, made possible thanks to the partnership with Alpitour World.

This collaboration, which began in 2023 on the occasion of the Museum's bicentenary, is part of a four-year plan that focuses on shared values: innovation, responsibility and inclusion.

Thanks to Francorosso, numerous projects have been launched, including the Summer Special, a well-established format that is renewed every year with exclusive customisations.

Because, just like culture, travel is also an act of openness, discovery and growth.