From February 11, TV, radio, digital, social and special initiatives bring the "zero sbatti" philosophy into the homes of Italians.
Less than a year after the last communication plan, Eden Viaggi returns with an even broader cross-media campaign, with activities and initiatives, digital and commercial, for a total investment of five million euros. The goal is to further consolidate the "awareness" and "consideration" of the brand, which has gained a strategic position within the Alpitour World galaxy.


The campaign includes premium positions on all the main TV channels and, from this year, also with special formats in highly watched programs aired on Sky, Italia 1 and Discovery, such as: "Che Tempo Che Fa," "Le Iene," "Only Fun - Comico Show." There will also be special initiatives that, through the creation of product placement, short sketches and funny quizzes, will show all the pluses of an Eden Viaggi vacation. To accompany the communication plan, the Brand will be present in the Radio Deejay schedule and at the Party like a Deejay event in June, with content on Freeda's profile and on Spotify's platform, which for the first time enters the media mix because it is perfectly in line with the Brand's target audience.

Along with the TV campaign, a major commercial initiative will also be active, which will enable people to take advantage of
a discount of up to 200 euros for all bookings made by February 29.