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THE MOST HISTORIC ITALIAN TOURISM BRAND CELEBRATES ITS FIRST ONE HUNDRED YEARS
TURISANDA1924: ONE HUNDRED YEARS OF MAGIC

Turisanda1924, symbol of authentic travel and unique itineraries, blows out one hundred candles. One hundred years of history and discoveries, of encounters and knowledge to which Turisanda1924 has given shape and substance, becoming the emblem of conscious, authentic and exclusive tourism, dedicated to those who share a travel philosophy that is an expression of exploration and connection, to the territory and to themselves.
In one hundred years, Turisanda1924 has evolved to become the brand of today, aimed at the high spending segment and part of the Alpitour World constellation.

"This is a very important milestone for us," comments Pier Ezhaya, General Manager Tour Operating Alpitour World, " not so much because we are celebrating
one hundred years of Turisanda1924, but more because this brand has never been more alive.

It has been able to navigate the currents and sustain the changes, changing skin and becoming a reality that today signs unique trips. Knowing the history of a brand allows one to grasp its identity, to understand how it will evolve, what its raison d'être is. Turisanda1924 is exploration, in the fullest sense of the term: opening oneself up to the new and the different, to allow oneself to be transformed in depth".
This is what Turisanda has chosen to celebrate throughout 2024 with great news and Once in a Lifetime projects, including the launch of a limited edition travel collection and an exclusive party.

16

COUNTRIES IN THE WORLD
WITH GROUP OFFICES

1,6 MLD €

TURNOVER 2022

30.000+

HOLIDAY ESTIMATES
PER DAY

50+ MIO €

INVESTED IN
TECHNOLOGY