New sensibilities, new needs, new technologies and a whole new way of traveling: the new generations are also breaking with the past when it comes to choosing how to discover the world.
It is precisely the ability to thoroughly understand and offer an answer - indeed, more than one - to the unseen needs of travelers under-30s, the reason for the sudden growth of Utravel, the startup of Alpitour World dedicated to this target audience, that recently has become a Benefit company.

Born only four years ago by the intuition of a small team of young Group employees, Utravel has managed to become a reference point for its target audience in a short time: in just a few years more than 15,000 young people have left for more than 30 destinations available, going on to compose an active and passionate community of travelers, content creators and photographers. The search for an affordable style of travel by which feel represented is what brings them together: for the generation born between 1995 and 2012 traveling is a top priority, which translates into the search for authentic experiences, in which discovery and respect are the basis for creating a connection with the world and its communities.

In an era when on-demand and personalization are perceived as a necessity, Utravel has been the first travel reality to go in this direction, proposing solutions that are differ in pace, experiences and style: moods of world discovery, capable of going beyond the destination.

So much so that, in Blind trips, the first formula proposed by Utravel, the destination remains unknown until a few days before departure, in a sort of blind date with the world. Then there are the Easy trips, the perfect solution for those who want to dispose of their vacation time in complete freedom and, from 2022, Club, hotels in domestic and foreign destinations that embody an hybrid model, in which the desire to meet new friends is combined with the flexibility for each traveler to freely define his own schedule, thanks to the support of the Guru, a destination expert who involves, advises and provides support to the “Utravelers."

This alternative travel proposal, in which one is not simply a tourist but an explorer discovering the world in an authentic and conscious way, combined with a concrete desire to generate a positive impact on people and destinations have meant that, from a startup, Utravel has become a Benefit Company, that is, a company that also integrates into its corporate purpose a positive impact on society and the biosphere.

Utravel’s one - as has recently been formalized in the company's bylaws - is developed along two directions. On the one hand, there is the desire to foster the economic development and social growth of the communities, through active collaboration with non-profit organizations and local partners; on the other hand, the goal of supporting the personal and professional growth of new generations, facilitating the cultural meeting but also by ensuring a healthy, flexible, inclusive work environment for employees, offering them, for example, the possibility of smartworking from all over the world.

There are plenty of goals for the future as well: later this year the offer will be enriched by new destinations in Southeast Asia and South America, while the network of local Gurus will be expanded around the world. On the innovation side, it’s planned the launch of the Utravel app, a way to have at your fingertips all the opportunities offered by your trip.
One thing is for sure: just like the young travelers it accompanies around the world, Utravel never gets tired of discovering, experimenting and, above all, growing.