VOIhotels, a historic brand in the sector and part of Alpitour World, redefines its strategic positioning. This evolution reflects a new USP (Unique Selling Proposition) with distinctive values, integrated in all the main communication assets to create a coordinated and easily recognisable image.

VOIhotels' evolution starts from the enhancement of its strengths: great experience in hospitality, attention to the environment, high quality and personalised services. The link with Alpitour World and the variety of proposals in Italy and abroad complete the offer, dedicated above all to couples and families, suitable for a demanding and aware public.
Thus was born the new strategic positioning and a distinctive USP: "The holiday that is good for those who choose it and for the place that hosts it".