There are powerful stories, able to survive the millennia.
There are journeys so intense that they can make us touch those stories and synergies that can project them into the future, so that they live on, as exchange opportunities and meeting places.
That of Ancient Egypt is one of these stories: today its eternal fascination continues to speak to us in the Museo Egizio in Turin, the oldest dedicated to the Nilotic civilization, second only to the one in Cairo in terms of value and amount of finds.
This international excellence - which in 2022 sold almost 900,000 tickets, surpassing the already exceptional results of 2019 and attracting visitors from all over the world, with its 10,600 square meters and the 11,000 exhibits - is projecting itself into the future and is doing it together with our Group: the extraordinary journey we are about to undertake will be articulated in a four-year strategic plan, with which Alpitour World will support some of the projects that the Museum has in progress for 2024, year of its bicentenary.
With an investment of 800,000 Euro - the largest we have ever allocated to support the world of culture - our Group will be at the Museum’s side in the renovation of the exhibition path. It is a wide-ranging program, during which the access areas, the Gallery of Kings, the hypogeum and the temple of Ellesija will be redesigned, with the purpose of making the Museum’s spaces even more accessible and of returning to the city and to the world a place that is always alive, a space of inclusion, a bridge between past and future, digital and physical, people, cultures and Countries.
The starting point of this journey are the values that link us to the Museo Egizio, which just like us it is facing a path of renovation focused on innovation, responsibility, centrality and inclusion of people. A common strategic vision that was also underlined by Pier Ezhaya, General Director Tour Operating Alpitour World: “Our Group is going through a new phase and this partnership embodies all the sounds of the polyphony of projects, ideas, purposes that we are pursuing.”
The role of free time in personal enrichment, the importance of the journey - both physical and symbolic - as a vehicle of culture, the value of curiosity and discovery, the international horizon: these are the values that thread through all the projects of this collaboration, which includes some widespread initiatives to promote inclusion and education even beyond the spaces of the Museum itself.
In addiction to the “Speciale Estate by Francorosso”, a cycle of seven free appointments at the Museo Egizio curated by the Tour Operating brand which has specialized on the destination Egypt since the 1970s, projects will also be realized outside the exhibition halls: for example, edutainment activities are planned to illustrate- together with the Museum’s scientific and didactic team - the Nilotic civilization to the little guests of the Sea Clubs.
There will also be projects aimed at supporting education in prison, as in the case of “Liberi di imparare”, an exhibition project featuring copies of some of the Museum’s finds, realized by the detainees of prison’s school sections of the “Plana” Technical Institute and of the Primo artistic high school. This is an educational project carried out by the Museum with the “Lorusso-Cutugno” penitentiary institute and the Office of the detainees’ rights Guarantor of the Comune di Torino.
“We are grateful to Alpitour World for taking us on board and selecting us as a reliable travelling companion for the next 4 years. This agreement is the concrete representation of how culture and tourism do not travel on parallel tracks, but rather together they can realize projects of divulgation, inclusion of new publics and innovation”, declared the President of the Museo Egizio, Evelina Christillin, and the Director, Christian Greco.
This is how Alpitour World takes care of the past, to inaugurate a future even more concerned with culture, people and the world around us.
There are powerful stories, able to survive the millennia.
There are journeys so intense that they can make us touch those stories and synergies that can project them into the future, so that they live on, as exchange opportunities and meeting places.
That of Ancient Egypt is one of these stories: today its eternal fascination continues to speak to us in the Museo Egizio in Turin, the oldest dedicated to the Nilotic civilization, second only to the one in Cairo in terms of value and amount of finds.
This international excellence - which in 2022 sold almost 900,000 tickets, surpassing the already exceptional results of 2019 and attracting visitors from all over the world, with its 10,600 square meters and the 11,000 exhibits - is projecting itself into the future and is doing it together with our Group: the extraordinary journey we are about to undertake will be articulated in a four-year strategic plan, with which Alpitour World will support some of the projects that the Museum has in progress for 2024, year of its bicentenary.
With an investment of 800,000 Euro - the largest we have ever allocated to support the world of culture - our Group will be at the Museum’s side in the renovation of the exhibition path. It is a wide-ranging program, during which the access areas, the Gallery of Kings, the hypogeum and the temple of Ellesija will be redesigned, with the purpose of making the Museum’s spaces even more accessible and of returning to the city and to the world a place that is always alive, a space of inclusion, a bridge between past and future, digital and physical, people, cultures and Countries.
The starting point of this journey are the values that link us to the Museo Egizio, which just like us it is facing a path of renovation focused on innovation, responsibility, centrality and inclusion of people. A common strategic vision that was also underlined by Pier Ezhaya, General Director Tour Operating Alpitour World: “Our Group is going through a new phase and this partnership embodies all the sounds of the polyphony of projects, ideas, purposes that we are pursuing.”
The role of free time in personal enrichment, the importance of the journey - both physical and symbolic - as a vehicle of culture, the value of curiosity and discovery, the international horizon: these are the values that thread through all the projects of this collaboration, which includes some widespread initiatives to promote inclusion and education even beyond the spaces of the Museum itself.
In addiction to the “Speciale Estate by Francorosso”, a cycle of seven free appointments at the Museo Egizio curated by the Tour Operating brand which has specialized on the destination Egypt since the 1970s, projects will also be realized outside the exhibition halls: for example, edutainment activities are planned to illustrate- together with the Museum’s scientific and didactic team - the Nilotic civilization to the little guests of the Sea Clubs.
There will also be projects aimed at supporting education in prison, as in the case of “Liberi di imparare”, an exhibition project featuring copies of some of the Museum’s finds, realized by the detainees of prison’s school sections of the “Plana” Technical Institute and of the Primo artistic high school. This is an educational project carried out by the Museum with the “Lorusso-Cutugno” penitentiary institute and the Office of the detainees’ rights Guarantor of the Comune di Torino.
“We are grateful to Alpitour World for taking us on board and selecting us as a reliable travelling companion for the next 4 years. This agreement is the concrete representation of how culture and tourism do not travel on parallel tracks, but rather together they can realize projects of divulgation, inclusion of new publics and innovation”, declared the President of the Museo Egizio, Evelina Christillin, and the Director, Christian Greco.
This is how Alpitour World takes care of the past, to inaugurate a future even more concerned with culture, people and the world around us.
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