‘We have anticipated the campaign to adapt to the new booking habits’ - says Tommaso Bertini, Chief Corporate & Tour Operating Marketing Officer - ’With this spot we want, in an ironic and funny way, to show the difficulties in organising a holiday on your own. Thanks to Eden Viaggi's experience, everything becomes easier: selected flights and hotels, light prices and guaranteed assistance’.
For the third year in a row, our ‘zero bang for your buck’ brand is back on TV with a campaign telling about customisable and affordable holidays, perfect for every traveller. ‘We have built a solid foundation, but we aim to grow brand awareness,’ says Giulia Irrera, Marketing Manager of the Eden Viaggi brand.
‘Our holidays are memories that remain in the heart,’ comments Massimo Mariani, Head of Seamless & No-Frills. ‘Innovation, unique experiences and careful selection: our aim is to turn every trip into a memorable tale. The enthusiasm of our customers confirms that we are on the right track’.
From 26 January, Eden Viaggi is back on air with a cross-media campaign to consolidate brand awareness and promote reliable, convenient and ‘zero sbatti’ holidays.
Dal 26 gennaio Eden Viaggi torna on air con una campagna crossmediale per consolidare la notorietà del marchio e promuovere vacanze affidabili, convenienti e "zero sbatti".
‘We have anticipated the campaign to adapt to the new booking habits’ - says Tommaso Bertini, Chief Corporate & Tour Operating Marketing Officer - ’With this spot we want, in an ironic and funny way, to show the difficulties in organising a holiday on your own. Thanks to Eden Viaggi's experience, everything becomes easier: selected flights and hotels, light prices and guaranteed assistance’.
For the third year in a row, our ‘zero bang for your buck’ brand is back on TV with a campaign telling about customisable and affordable holidays, perfect for every traveller. ‘We have built a solid foundation, but we aim to grow brand awareness,’ says Giulia Irrera, Marketing Manager of the Eden Viaggi brand.
‘Our holidays are memories that remain in the heart,’ comments Massimo Mariani, Head of Seamless & No-Frills. ‘Innovation, unique experiences and careful selection: our aim is to turn every trip into a memorable tale. The enthusiasm of our customers confirms that we are on the right track’.
The communication is developed on TV, digital, lifestyle and social media, involving partners such as Cosmopolitan and The Wom with initiatives dedicated to the new generations, including an exclusive experience in Sharm el Sheikh.
With this innovative approach, Eden Viaggi aims to make travel a unique and carefree experience.
The communication is developed on TV, digital, lifestyle and social media, involving partners such as Cosmopolitan and The Wom with initiatives dedicated to the new generations, including an exclusive experience in Sharm el Sheikh.
With this innovative approach, Eden Viaggi aims to make travel a unique and carefree experience.
INCREDIBILE MA EDEN
Un connubio di elementi che trasporta la filosofia di Eden Viaggi in TV, in un climax di dialoghi e sequenze. Lo spot è simile al trailer di un film d’azione, con colpi di scena e personaggi impegnati in situazioni apparentemente sconnesse, mentre cercano di portare a termine una missione molto difficile: prenotare un viaggio. Solo alla fine, con un repentino cambio di inquadrature e fotografia, si svela la soluzione dell’enigma: EDEN VIAGGI.
CI VEDIAMO LA’
Uno spot che utilizza l'ironia per superare i luoghi comuni e gli stereotipi più conosciuti delle vacanze in villaggio, ribaltandone il senso, creando una dissonanza tra le immagini e le battute. "Io in un villaggio? Mai!": un motivo che assume la forma di uno slogan, immediato e provocatorio. Si vedono i protagonisti immersi in una vacanza e intenti in attività, esperienze ed escursioni, liberi di scegliere e vivere tutto ciò che una vacanza in un villaggio Alpitour può offrire, mentre ripetono – sempre meno convinti – "Io in un villaggio? Mai!".
