The entire tourism industry has been intensely affected by the Covid-19 pandemic: data provide us with an explanatory picture made of numbers, but also words preserve a significant trace of these years we have lived.

Isolation, red zone, quarantine are words coming from a vocabulary that did not exist before 2020, words picturing a time of forced stop, which has also been full of transformations and new scenarios to build. Because we’ve always been looking for the next destination, even when travelling was not allowed.

To Alpitour World, the lockdown time has had this meaning too: «An opportunity for change and internal renovation, involving multiple company areas, introducing new ways of working, simplifying processes and reviewing flows» as Gabriele Burgio, chairman and CEO of the Group, defined it.

It’s in the heart of this transformation process that the TREVOLUTION took place: it defines the Tour Operating brands’ re-organization process and we realized it to meet halfway the needs of retail and clients, facing the new demands emerged during the pandemic time: simplification, use of digital channels to discover and examine the offer, the increasing need to travel safely and the opportunity represented by the new travellers’ profiles and their characteristics.

The Trevolution goal is to help our clients to better orient themselves into our offer and to support travel agencies with targeted business and communication activities, thanks to a reorganization in three clusters, in which brands are differentiated by the level of service provided:

Mainstream, including brands offering a wide and complete service;
Specialties & Goal Oriented, which gathers high-level brands offering a service tailored for the customer;
Seamless & No Frills, where services are selected by clients, discovery-oriented and with a great attention to price.

Three clusters, three guidelines: simplicity, linearity and consistency define our direction, towards the construction of journeys aiming at «the creation of a relationship before, and a loyalty bond later, creating value for the market in its totality» as declared by Tommaso Bertini, Marketing Corporate & Tour Operating Alpitour World Chief.

The Tour Operating renewal process is therefore an important part of the path of constant evolution that as a Group we have also taken with inNOVA, the multi-year strategic development programme worth over 20 million euro involving business areas, external collaborations, the introduction of AI solutions, infrastructures, applications and B2B and B2C touchpoints, with the ambition of improving the employee experience, broadening the range of offers for consumers and enhancing the presence of Alpitour World on the market, reaching even the most digital customer segments.

Because now that we can travel again, who knows how many new extraordinary journeys await us, all to be imagined, planned and built.