In the first episode of Mondi da scoprire - Il turismo che cambia, on Class CNBC, Silvia Sgaravatti discussed the evolution of tourism with the President of the National Tourism Observatory, Marina Lalli, President of Federturismo, and Pier Ezhaya, General Manager Tour Operating of Alpitour World.

The sector is moving from the centrality of the destination to the quality of the experience, with travellers paying more attention to culture, nature and authenticity. Conscious tourism is growing, with deseasonalisation, less travelled destinations and more accessible luxury. Travel becomes a bridge between cultures, while innovation and sustainability drive the future of the sector.

At Alpitour World, inclusion, wellbeing and gender equity are strategic choices, not just values. Ornella Dalmasso and Claudia Dalmasso, from the HR department of Alpitour S.p.A., talked about this in the new episode on Class CNBC.

With over 73% of the company's workforce female, we have achieved gender equality certification in November 2024: not a point of arrival, but a starting point. We have introduced policies on parenting, work-life balance and psychological support, with concrete empowerment and bias prevention initiatives.

With the support of Valore D, we are working to build an inclusive culture and an organisation that puts people at the centre.

Because tourism can - and must - be a vehicle for social cohesion.