Tourism is going through a phase of profound transformation, with the emergence of new destinations, changing travel models and an increasing focus on experiences. In this scenario, companies in the sector are called upon to interpret the new needs of travellers and offer increasingly customised and sustainable solutions.
Trend di mercato
In the first episode of Mondi da scoprire - Il turismo che cambia, on Class CNBC, Silvia Sgaravatti discussed the evolution of tourism with the President of the National Tourism Observatory, Marina Lalli, President of Federturismo, and Pier Ezhaya, General Manager Tour Operating of Alpitour World.
The sector is moving from the centrality of the destination to the quality of the experience, with travellers paying more attention to culture, nature and authenticity. Conscious tourism is growing, with deseasonalisation, less travelled destinations and more accessible luxury. Travel becomes a bridge between cultures, while innovation and sustainability drive the future of the sector.
Tourism 2025: new routes, new travellers, new ideas.
The new episode of Mondi da Scoprire on Class CNBC explored how tourism is changing, between technology, sustainability and the centrality of experience.
Aldo Sarnataro, Commercial Director of NEOS, told how the response to the post-pandemic boom has come through digitisation, advanced fleet and new strategic routes, such as Bari-New York.
For Angelo La Riccia, Commercial Director of VOIhotels, the future of luxury tourism lies in personalisation, with an increasing focus on the environment and territory.
Prof. Martínez de Carnero Calzada (Sapienza) offered a clear vision: artificial intelligence can make tourism more authentic and aware, as well as more efficient.
Finally, Alessandro Seghi, Commercial Director Tour Operating of Alpitour World, highlighted the trends for summer 2025: more early bookings, families as protagonists, and a new weather policy to protect the experience.
Travel has increasingly evolved, but deeply human. And we are there, ready to accompany it.
Tourism 2025: new routes, new travellers, new ideas.
The new episode of Mondi da Scoprire on Class CNBC explored how tourism is changing, between technology, sustainability and the centrality of experience.
Aldo Sarnataro, Commercial Director of NEOS, told how the response to the post-pandemic boom has come through digitisation, advanced fleet and new strategic routes, such as Bari-New York.
For Angelo La Riccia, Commercial Director of VOIhotels, the future of luxury tourism lies in personalisation, with an increasing focus on the environment and territory.
Prof. Martínez de Carnero Calzada (Sapienza) offered a clear vision: artificial intelligence can make tourism more authentic and aware, as well as more efficient.
Finally, Alessandro Seghi, Commercial Director Tour Operating of Alpitour World, highlighted the trends for summer 2025: more early bookings, families as protagonists, and a new weather policy to protect the experience.
Travel has increasingly evolved, but deeply human. And we are there, ready to accompany it.
Market trends
Business grows with people. That is why, at Alpitour World, Human Resources and Innovation work together to develop new skills in digital tourism.
Projects such as AInfinity, which connects the company with startups and research centres, and initiatives such as AlpitOUR Lab and the Change Agents, teams that explore and spread innovation, are born. A virtuous circle that creates value for the company and travellers, recounted in the second episode of Mondi da scoprire- Il turismo che cambia, by Lucilla Lattanzi Head Of People Training & Organization Development and Francesco Ciuccarelli Chief Innovation & Technology Officer Alpitour World.
Inclusion and gender equity: strategic drivers for sustainable tourism
At Alpitour World, inclusion, wellbeing and gender equity are strategic choices, not just values. Ornella Dalmasso and Claudia Dalmasso, from the HR department of Alpitour S.p.A., talked about this in the new episode on Class CNBC.
With over 73% of the company's workforce female, we have achieved gender equality certification in November 2024: not a point of arrival, but a starting point. We have introduced policies on parenting, work-life balance and psychological support, with concrete empowerment and bias prevention initiatives.
With the support of Valore D, we are working to build an inclusive culture and an organisation that puts people at the centre.
Because tourism can - and must - be a vehicle for social cohesion.
Inclusion and gender equity: strategic drivers for sustainable tourism
At Alpitour World, inclusion, wellbeing and gender equity are strategic choices, not just values. Ornella Dalmasso and Claudia Dalmasso, from the HR department of Alpitour S.p.A., talked about this in the new episode on Class CNBC.
With over 73% of the company's workforce female, we have achieved gender equality certification in November 2024: not a point of arrival, but a starting point. We have introduced policies on parenting, work-life balance and psychological support, with concrete empowerment and bias prevention initiatives.
With the support of Valore D, we are working to build an inclusive culture and an organisation that puts people at the centre.
Because tourism can - and must - be a vehicle for social cohesion.
